Black-owned Makeup Brands We Use and Love

For Valentine’s day, we did an IGTV video showing love to the Black-owned makeup brands we’re currently using. Below you’ll find links to all the products used including a discount code for some items.

The Black-owned Makeup Brands Felicia Used

My makeup is a lot like my brain (these days) — one vibrant focal point is my jam. 

For today’s look, that focal point is the eyes. After using Danessa Myricks Beauty Prism FX Hydrating Lotion to bring some golden glow to my complexion, and after spot concealing with Glamazon by Kim Baker Second Skin Foundation Stick, here’s the complete rundown of the best makeup face I’ve worn all quarantine:

Eyes:

Glamazon by Kim Baker Eye-Conic Eye Concealer

Juvia’s Place The Berries Eyeshadow Palette

Camara AUnique Beauty Ruth Lash

Glamazon by Kim Baker Lash Couture Lengthening Mascara

Basic Black Liner (lash line & waterline)

Glamzon by Kim Baker  Foundation - Image from Glamazon by Kim Baker

Glamzon by Kim Baker Foundation - Image from Glamazon by Kim Baker

Face:

I started with Danessa Myricks Prism FX Hydrating Lotion in Peach. In addition to providing hydration and a nice glow, the peach shade also gives a little color correcting. My next step was Danessa Myricks Vision Cream Cover in Shade W05, then used W04 for a highlight and lift. The W05 acts as a concealer. It's very pigmented; you only need a tiny drop. (Code FACEFLAWLESS Saves 20% off all Danessa Myricks products.)

I set with shade 01 of Danessa Myricks Evolution Powder. I applied a tiny bit to take down the shine around my nose and over my brow bone.

Eyes:

The Berries Eyeshadow Palette - Image from Juivia’s Place

The Berries Eyeshadow Palette - Image from Juivia’s Place

Since masks are the order of the day, eyes continue to be a focal point for most makeup looks I do. I absolutely love The Berries Eyeshadow Palette by Juvia's Place. I wanted to create something bold (or at least bold for me 😆.) I used three colors from the palette then highlighted my inner eye area using my favorite Pat McGrath Palette, Mothership. I darkened my lash line with a black CoverGirl liner.

Cheeks: 

Lightwork Palette 2 - Image from Danessa Myricks -

Lightwork Palette 2 - Image from Danessa Myricks -

I used a bold pink shade from the Juvia's Palette to bring color to my cheeks. Eyeshadows are generally more pigmented than blush, so keep that in mind if you plan to do the same. I highlighted with two shades from the Danessa Myricks Lightwork Palette. I am completely in love with this palette, and I use it just about every time I do my makeup.

Brows:

At the time of the recording didn't have a Black-owned brow product, but I have since gotten the Lamik Beauty Celebrity Brow Kit. The mirrored kit compact includes brow powder or pomade, sculpting cream, and dual-ended brush. I use the dark brown Brow Powder and the Sculpting Cream in the shade Excellence. 

Lips:

The Lip Bar Unimpressed + Straight Talk - Image from The Lip Bar Use Code: FACEFLAWLESS to save 20% sitewide.

The Lip Bar Unimpressed + Straight Talk - Image from The Lip Bar Use Code: FACEFLAWLESS to save 20% sitewide.

I think I changed my lip three or four times during the video.

Here's what I featured:

The Lip Bar  (Use Code FACEFLAWLESS for 20% off)

Fenty Beauty  - Mattemoiselle

Gold Label Cosmetics - First Class

Danessa Myricks Color Fix - Crystal

Shoutout to Mented Cosmetics. I just got "Pink About Me" from Target.

Lashes:

Lashes - Image from Camara Aunique. Use Code FACEFLAWLESS for 10% off site wide.

Lashes - Image from Camara Aunique. Use Code FACEFLAWLESS for 10% off site wide.

This is where I cheated. I used Ardell Wispies with Duo Lash Glue. But here are some Black-owned brands that offer lashes. 

Camara Aunique  - Use Code FACEFLAWLESS for 10% off site wide.

Colored Raine

Lena Lashes

Opulence MD Beauty

Perfecting Your Presence

Oh, and by the way, some Danessa Myricks products are now available at sephora.com and will soon be available in the store! I really do love Danessa and her brand. I'm so happy more people will get to experience the beauty and brilliance of her products.

For items exclusive to DanessaMyricks.com, code FACEFLAWLESS saves 20% off all products.

Other Black-owned Makeup Brands We Love


AJ Crimson Crimson Rose - Image from Brand Page

AJ Crimson Crimson Rose - Image from Brand Page

AJ Crimsom — I remember using the Artist Kit Palette for a while loved it! Crimson Rose is also a fantastic Matte Red Lipstic with a blue-red base.

Pat Mcgrath — The Mothership V Shadow palette is still my favorite.

LYS Beauty — New Vegan brand that recently launched at Sephora. The Higher Standard Satin Matte Cream Blushes are fantastic.

Don’t see your favorite Black-owned makeup brand mentioned? Drop it in the comments!